Terminally-Ill Boy's Idea Makes Red Cross Fundraising History

Netherlands - A little boy suffering from brain cancer in the Netherlands has turned his focus to helping others this holiday season, and managed to raise over a million dollars in the process.   Six-year-old Tijn called his local radio station as part of Serious Request, a fundraising event for the International Red Cross, and asked everyone in the Netherlands to paint their nails and make a donation.  His challenge asks participants to either paint their nails and donate a Euro to Serious Request, or to donate 10 Euros if they decided not to paint their nails. After the call went viral, Tijn topped a million Euros ($1,045,750) with his paint-your-nails challenge, the most that one individual action has ever raised for the event. www.fundraising-ideas.org