Kelowna SPCA Outshined At Their Own Fundraiser

Kelowna, BC - There was a somewhat surprising top dog heading into Sunday's Paws for a Cause, the annual fundraiser in support of the Kelowna SPCA. It wasn't the branch itself, despite the organization's dedicated workforce and legions of volunteers. Instead, the team challenge was being led by Fortune Marketing, a relatively small downtown firm, whose staff had gone all out in support of the cause. “Right now, we're even ahead of the SPCA, which is in second spot,” Erin Jones of Fortune Marketing said. “We've raised more than $2,700, and I think the SPCA itself is at about $2,300.”  The nine Fortune Marketing employees were among about 500 people who turned out for the annual fundraising event, held under sunny skies and near-record warm conditions in City Park. The event was expected to raise $80,000, making it the single-largest grassroots fundraiser for the Kelowna SPCA, which has an annual budget of about $900,000.  www.fundraising-ideas.org